Often time cosmetics industry is using artificial fragrances to make products more appealing or to mask odor of some of the ingredients used. Also artificial fragrances can cause allergic reactions or even an asthma attack.
At Rinica we do not use any artificial fragrances - our products are naturally pleasant-smelling because of the natural ingredients we use. For instance our Lemon Balm smells like lemon because the main ingredient is Lemon Butter. As simple as that.